💼 B2B ads that work

“We do B2B — that doesn't work there.”

But Right there walks it. And it is time.

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Because:

B2B decision makers are just people too.

You're scrolling through LinkedIn. You're seeing ads. They laugh. They click.

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But only if your ad is different.

Not interchangeable. Not embarrassing. Not stiff.

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Why many B2B ads don't work

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Because they look like they're out of PowerPoint hell:

🧊 Stock images with handshakes

🧾 Buzzword Bingo

😴 Texts such as “Innovative end-to-end solutions for scalable growth”

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Outcome:

No one clicks. No one remembers. No one wants to see more of it.

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What good B2B ads do differently

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You speak the target group direct, human and clear on.

They show real situations, clear benefits And sometimes even humour.

And they dare not look like a classic B2B ad.

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Examples that stand out

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🛠️ Slack

Ad with the claim: “Save so much time that even your boss realizes you're not in the office.”

👉 Relaxed, relatable, but tailored to the target group.

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🧮 Zapier

Show simply how a tool saves 4 hours of work — with an animation of emails & tasks.

👉 Focus: Problem → Solution → Relief

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💬 Loom

Use their own video technology to create ads. No foreign material.

👉 Authentic, product-oriented, smart.

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5 tips for better B2B ads

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1. Speak how real people talk

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Instead of:

“Optimize your synergies with scalable workflow intelligence. ”

Preferably:

“Put an end to copy-paste work. ”

Sounds easier? It's better too.

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2nd Show real use cases

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Not what your product can do —

but What it solves for the user.

example:

“With us, you'll never have to reconcile 20 Excel files again. ”

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3rd Video + Voice > Text Desert

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Short video with AI Voice + Visuals =

More attention than any white paper.

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Tools for this:

🎥 Pictory

🎙️ ElevenLabs

📱 PlayPlay

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4th Use humor — but with a level

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A smart swipe is allowed.

Self-irony often has a stronger effect than excessive product praise.

But please: No break clown humor.

Objective: Smile, not embarrass others.

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5th Test imperfect formats

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Lo-fi cell phone videos, loom demos, AI-generated avatars.

B2B doesn't have to look like 10K production.

What is important is: relevant, understandable, bold.

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Tools that help you

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🛠️ PlayPlay

Create B2B-ready videos in minutes. Perfect for LinkedIn & employer branding.

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🧠 Motion

Visually analyze your ad performance. Great for hook & story optimization.

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🤖 Pencil

Generates AI ads including copy, hook, and visuals. Mega for testing.

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🎯 LinkedIn Campaign Manager

It now has good A/B testing features for ads in the B2B environment.

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Conclusion:

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B2B ads can stand out.

They even have to.

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Because when you reach out to the person behind the business

Then you will also achieve the business goal.

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So:

Away from corporate gobbledygook.

Towards clear messages, real pain points and smart ideas.

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Because B2B doesn't mean “boring-to-boring.”

But: Business that inspires. 💼🔥

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