🕹️ Gamification in ads

Who still voluntarily clicks on advertising today?

That's right. Almost no one.

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Except it's fun.

And that's the whole idea behind gamification in ads:

More curiosity. More interaction. More impact.

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Whether it's a mini game, quiz or slider — ads where you Participates, become not ignored.

Instead, clicked, shared, remembered.

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What is gamification anyway?

Gamification means:

You take Game elements (such as points, levels, selection fields)

And build them in non-gaming content a — i.e. your ads, for example.

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That could be:

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🎯 A product selection quiz

🕹️ A simple swipe game

📊 An interactive comparison

🧠 A decision tree (e.g., “What type are you?”)

🎁 A wheel of fortune or digital scratch card

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The goal:

Make the user active.

Because active people click more, stay longer — and buy more.

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Why do gamified ads work better?

Because they arrive differently in the brain.

They are not a “disruptive factor” like classic ads.

Instead, they feel like content. Or even like a game.

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That means:

⚡ More attention

Because the brain is adapting to “participate.”

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💡 Better reminder

Because interaction = active processing = better storage.

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👆 More commitment

Because we're looking for rewards — even digitally.

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💰 Better conversion rates

Because the user has engaged with the brand before they click.

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What formats work?

Here are a few specific ideas that you can implement right away:

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🧩 Product quiz

Find the right product in 3 questions.

Great for e-com, beauty, nutritional supplements, fashion.

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🎰 Wheel of Fortune/Scratchcard

“Spin & win your discount”

A classic — but it still works surprisingly well.

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🤔 This or That?

Two options. You're dialing.

Very simple — but highly committed.

It also works in stories.

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⚔️ Ad vs. ad voting

Which subject do you like better?

The user chooses — you collect data for your best ad.

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📈 Slider: How much do you save?

You move a slider and see your result.

Ideal for SaaS, finance, insurance.

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Which tools help you?

Here are a few tools that you can use to gamification without programmer can implement:

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🎮 Playable

Mega tool for mini-games in emails and ads (e.g. wheel of fortune, puzzle, slot machine).

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🧪 Outgrow

Create quiz ads, calculators, interactive funnels — without code. Ideal for Lead Gen.

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📱 Adact

Platform for playful campaigns — lots of templates, ready to use.

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🎨 Landbot

For interactive chat campaigns and decision trees.

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Tips for strong gamification ads

✅ Keep it simple

Don't make it too complicated. Most users have 5 seconds of attention — less than 5 minutes.

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🎯 Give a reward

A discount. A result. A recommendation. The user wants something back.

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📊 Use data

Use the clicks, answers, or decisions for your targeting. That is real 1st party gold.

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📱 Mobile thinking

Most users play with their thumbs — on their mobile phones. Design accordingly.

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Conclusion:

Ads with gamification perform better — because they don't look like advertising.

They're entertaining. Interactive It's different.

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And:

You don't need an agency or game developer to implement something like that.

Just a good concept, a simple tool and the courage to try something new.

Make your next ad a game.

And watch how scrolling suddenly turns into clicks. 🎮🔥

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