🔄 1 ad, 100 variants

An ad is not an ad.

When you scale digitally, you don't have to eine, but 20, 50 or 100 variants.

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Because you:

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📱 has different platforms

🌍 addresses different countries

🧑 ‍ 🤝 ‍ 🧑 serves different target groups

📢 and want to test various messages

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The whole thing is called versioning.

And if you do it smartly, it saves you Time, nerves and money.

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What is ad versioning?

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You are building a master subject many adapted variants:

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🎨 for various formats (e.g. 9:16, 1:1, 16:9)

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🗣️ for various languages

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📍 for various countries or regions

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💬 with different Claims, CTAs, or product focus

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And in such a way that Not everything has to be rebuilt every time.

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Why is that so important?

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Because with versioning, you:

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✅ be able to produce faster

✅ be able to test more efficiently

✅ Be able to target more specifically

✅ easier to scale

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And because with it you No wild ad chaos, but clear structures You have.

The clever way: Master → Variants

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You build a strong master subject — and based on that, all variants.

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The master subject is like your Lego kit:

• Elements clearly named
• Text layer editable
• Fixed positions defined
• Sophisticated format logic
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From there:

Automate once — leave out 100 variants.

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What do you need to do it well

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1. Clear counting logic

Not every color or language is a “new ad.”

Count: 1x master per format, the rest are adaptations.

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2nd template setup

Work with fixed templates — e.g. for stories, feeds, DOOH.

No arbitrariness. Not a mess.

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3rd modular structure

Separate visual, text, CTA, logo.

This allows you to combine and replace faster.

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4th Avoid duplicates

Note: IG Story = FB Story = 1 variant, not three.

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5th automation

Use tools that automatically build variants based on tables or data sets.

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Tools to help you do just that

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🧰 Bannerflow

Strong for HTML5 scaling and adaptations with master templates.

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📐 Creatopy

Visual version of Google Sheets + Design Tool. Great for teams.

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⚙️ Adobe After Effects + Expressions

For advanced automation with CSV import.

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📊 Celtra

For brands with big campaigns. Scale, Localization, Dynamic Content

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🧠 Miss Wolf Templates (self-solution)

Yes, self-promotion — but our templates are built exactly for that: Efficient ad production with clear logic.

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What you should clarify in advance

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✅ How many platforms?

✅ How many formats per platform?

✅ How many language versions?

✅ How many subjects per campaign?

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And then:

🧮 View everything in a table

🎯 Calculate expenses per variant

📦 Build a clean setup once

🚀 Scale with the push of a button

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Conclusion:

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Versioning isn't hard work.

It is a system.

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And when you have the system under control, you can campaign in days instead of weeks scale.

With fewer mistakes. Less effort. More impact.

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So:

Don't start from scratch —

Build a strong master

and create 100 variants from this.

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1 ad is not enough. But 1 setup already.

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