🤖 Automation in ad production

Automation sounds fancy — but is it really worth it?

If you have to build tens of variants of the same advertising material every day, automation can save your ass.

But if you're just designing an Oscar-worthy campaign with goosebumps — stay away from the autopilot.

Means: Don't automate everything. Just what's annoying. Or eat time. Or both.

Where does automation really make sense in ad production?

1. Layouts in conveyor mode

Do you need 27 banners in 5 languages, all the same but different?

Automation does the repetitive clicking.

You define the basic layout, the style — and boom, the rest is automatic.

This gives you more time for what counts: creativity, coffee and campaign ideas with goosebumps.

2. Data-based content

If you want your ads to respond to user behavior (such as favorite color, location, or product search), you don't need a team of psychics.

You need smart automation.

It pulls the data, exchanges the content dynamically — and you don't have to build anything manually.

3. Order in the advertising jungle

Ad projects are like children's rooms: pictures, texts, videos everywhere — pure chaos.

Automation helps to bring in structure.

Asset management, versioning, file naming: running. You'll find everything. No search party.

4. Variations in seconds

Social, DOOH, Native, HTML5, TikTok Vertical —

Do you need an ad in 12 formats, 4 languages, 6 logos?

Automation says: No problem.

Insert template, define variables, press a button — done.

5. Find errors before the customer does

“Oops, the logo was wrong...” — sounds harmless, but costs trust and budget.

Automated checks detect spelling errors, incorrect sizes, or missing assets right away. Before you know it yourself. Or worse: the customer.

And when not?

If you want every ad to be unique, with lovely finishing touches, illustrations, elaborate animations and a lot of gut feeling — then let the computer take a break.

Automation is no substitute for creativity.

She just frees up time for you so that you You can have more of them.

Conclusion: Machines do the hard work. You the brilliant one.

Automation is not an enemy of creativity — it is your bodyguard.

It takes over the boring so you can create the great.

Use it where it's useful. And ignore it where it bothers.