❓ Why the CTA is essential in digital ads

Imagine yourself walking past an ice cream shop. The door is open. Everything sparkles inside. You're in the mood for ice cream.

But there's no sign outside. No “Come on in! ”, not “Test our new varieties! ”

What are you doing? Probably... just move on.

And that's exactly why every good ad needs a CTA.

What is a CTA anyway?

CTA stands for Call to Action — in German: Call to action.

That's the little sentence that tells you what to do after seeing the ad.

For example:

👉 “Buy now”

👉 “Learn more”

👉 “Try it for free”

Without a CTA, your ad is like an airplane without a runway. It flies, looks good — but no one knows where it should land.

Why is a CTA so important?

1. It makes people click

You can build the most beautiful display in the world —

But if you don't say What should happen now, usually nothing happens at all.

The CTA is like directions:

“Hey, if you like that, click here and get more of it! ”

Without the sentence, everything is just a nice impression — but not a click.

2. He brings speed into the game

Some CTAs make you feel a bit energized. And that's a good thing.

Phrases such as:

⏳ “Only today”

⚡ “Limited quantity”

🔥 “Back up now”

... ensure that off Maybe later very quickly right now will.

3. It shows you whether your ad is working

The CTA is also your measurement device:

Lots of clicks? Great — your ad strikes a chord.

Few clicks? No drama — but a clear sign that you should change something.

So not only can you move more people — you'll also learn how to do it even better next time.

Conclusion: The CTA is not an extra. He is the control of your ad.

Without him, no one knows where the journey is going.

With it, you take people where you want them — to your website, to your shop, to your product.

So please: no more ads without a CTA.

Not because it's a trend.

But because it's the difference between “seen” and “clicked.”