💡 5 pro banner tips

DISPLAY ADS AREN'T DEAD. YOU'RE JUST DOING THEM WRONG.

Display advertising has a bad reputation. Something between decoration and junk data. It is often used to mask KPI corpses or to collect cheap clicks that don't hurt anyone. But: Anyone who only sees banner ads as placeholders has never understood the game.

If you want to break through “banner blindness,” you have to stop being nice. Nice is boring. Nice is ignored. Your ad must go in like an energy drink into a hangover's brain.

REAL TALK: What display ads can do — and what they can't

If you think that Display is washing in tons of leads for you, you can click “Logout” right away. These ads aren't sales machines — they're frequency boosters, brand burners, reminder snipers.

Use it to:

• Burn your brand in people's heads
• Play retargeting like a pro
• to ensure convenient reach that looks like more

1. MAKE NOISE — NOT DESIGN

Your ad must pop like a sledgehammer in a china department. Contrasts? Extremely. Call-to-action? Roaring loudly. Forget elegance — you want attention, not applause.

2. PRANK WHAT DOESN'T ROCK

Space is limited. So get rid of the bells and whistles. What comes on must pop. Logo visible? Good Statement clear? Better Everything else: Get out.

And if an image says your offer before a text can — let the image do the talking.

3. TELL ME WHAT I'M GETTING — NOW

People don't click out of courtesy. They click when they get something. Deal, discount, goodie — give them a reason. Seasonal stuff? It's going particularly well.

4. KNOWS WHERE YOUR AUDIENCE IS

Don't talk to everyone. Speak to the right phase:

• Retargeting? Then be direct. No introduction, no small talk. Just: “Hey, we know each other. Here is the offer. ”
• New customers? Then explain why you exist in 3 seconds. A question, a call-out, a strong promise.

5. TEST UNTIL IT CRASHES

No excuse: With Display, you can test until your fingers bleed. Images, texts, buttons, placements. Cheap CPMs are your playground. If you don't test, you've already lost.

CONCLUSION

Display ads work — if you treat them like a berserk, not a stamp collector. Be loud. Be clear. Be useful. And above all, don't be the reason why someone gets banner blindness.