💪 Strong texts, powerful ads

Each ad is a mini appearance. You have a few seconds to show why someone should click. When your image is convincing but your text is weak, it's like a movie with no end.

The user stops for a moment. And asks himself:

“Should I click on it? Or keep scrolling?”

If you say the wrong thing at this stage — everything before that was for nothing.

That's why your text needs power. And adapted to what the user already knows.

First: Not all users are equally far away.

Some don't even know the problem. Others know exactly what they're looking for.

That's why it makes no sense to say the same thing to everyone.

The solution: Adapt your copy to the Awareness level on — i.e. how much the user already knows.

1. When the user knows the problem (but doesn't have a solution yet)

This is about making the problem tangible. Not to explain that There is one — but How much It sucks.

Here's how it works:

• Ask questions that hit the mark.
• Paint the problem as if it were a picture. For example, say: “What if you're wasting time every day—without even realizing it?”
• Tell a mini story that shows: “Hey, I know that. I was there once too.”
• Show that the problem is normal. No one wants to feel stupid.
• List the most annoying episodes — preferably like a domino effect.

Objective: The user should nod. And think: That is exactly my topic.

2. When the user knows that there are solutions

Now is the moment when you Bring your product into play — but not yet intrusively.

Here's how it works:

• Help the user imagine how to achieve the goal.
• Tell me how you solved the problem yourself.
• Say what you stand for — for example: “We're helping companies build better ads so they burn less money.”

Objective: The user should think: Ah, sounds good. They understand what I need.

3. If the user already knows your product

It's getting serious now. Your job: Prove that your product is better than the rest.

This is how you convince:

• Provide security: “Test risk-free — money back when it doesn't work.”
• Show real examples: “Lisa saved 2 hours a week — just because of our solution.”
• Build up FOMO — the feeling of missing out: “More than 2,000 teams are already using it — and are reaching their goal faster.”
• Show comparisons: “Other tools take 5 steps. Ours only 1.”

Objective: The user thinks: Why not? It sounds logical.

4. When the user already knows everything — but hasn't bought yet

Now you don't need a pitch anymore — just a push.

That helps:

• Answer last questions (delivery time? Subscription? termination?)
• Show real customer feedback — preferably in a sentence with clear benefits.
• Use hard facts: “95% of our customers renew after the trial month.”

Objective: The last doubt is raised. Now it's time to click.

Conclusion: Text decides whether the click comes.

Not everyone jumps off right away. Those who stay want an answer:

“Why exactly this product? And why now?”

If your text does that in just a few words — you've won.

Explain the problem, show the solution, provide security. And make it as easy as possible.