👌 What makes good HTML5 banners

Banners are like mini shop windows.

You only have a few seconds to make someone curious.

And if your banner isn't immediately convincing, you simply keep scrolling.

But don't worry—here's the perfect guide.

Based on our visual: Anatomy of a Banner ad

You'll see: A good banner is not rocket science, but solid craftsmanship.

1. Logo visible but discreet

Your logo belongs on the banner — of course.

But please don't pop huge into the middle.

It should be visible but not interfere.

The focus is on the message, not on your brand ego.

2. Relevant image

Use an image that matches the message.

Not a generic stock photo that you've already seen 20 times.

Show a product, a feeling, or a scene that clicks right away.

3. Clear content

A banner is not a flyer.

A few words, a clear statement.

Write what's happening — and make it easy to understand.

4. Big headline

The headline is the eye-catcher.

She must immediately catch the eye.

Short, specific, readable.

And gladly with a small aha effect.

5. Brief description

If you want to explain a bit more, this is the place for it.

But please in one sentence — maximum two.

You want to inform, not deter.

6th Call to Action

The button is your sales manager.

Tell the user what they should do.

For example:

• Discover now
• Try it for free
• Learn more

Without CTA = no direction = no click.

7. Use brand colors cleverly

Use your burn colors.

But so that they help, not interfere.

The banner should look like you — but not like mandatory reading.

Conclusion: Banners are small — but powerful

When you put all the elements together cleanly, you get a banner that works.

It is not loud. Not intrusive.

But clear, structured and ready to click.

Perfect for ads that aren't just there, but actually perform.